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Greater Shepparton residents are encouraged to have their say on the draft Creative City Strategy after it was released for public consultation at the September Council Meeting.

In January this year, Greater Shepparton City Council appointed an independent arts consultant to develop a Creative City Strategy for the Greater Shepparton region. Following extensive consultation with Councillors, staff, key stakeholders and the community, the draft strategy is ready to be released to the public for a three week consultation and feedback period.

At the end of the three-week period, feedback will be considered and incorporated into the final document with the final strategy to be presented to Council for adoption.

The draft Creative City Strategy will be open for final public consultation for a period of three weeks from Wednesday, 22 September and concluding at 5pm on Saturday, 16 October 2021.

The creative city is a concept developed by Australian David Yencken in 1988 and has since become a global movement. Yencken writes that cities should be efficient and fair as well as concerned with the material well–being of their citizens. But more than that, they should be emotionally satisfying places that stimulate creativity among their inhabitants.

Creativity is seen as being vital to shaping a city’s future. A creative city has the resilience and imagination to adapt and thrive in an ever changing world. Creativity should apply to all areas of endeavour, not just to the arts and cultural sectors. Many businesses require creativity; florists, designers, media creators and architects to name just a few. Creativity also drives innovation in areas such as town planning, building development and engineering. All of this flows into making a city an attractive and rewarding place to live and work.

Our goal is to position Greater Shepparton as a city that encourages and celebrates creativity. Council realises that many aspects are beyond its direct control so the Creative City plan will identify areas where Council will be required to encourage, influence or facilitate change.

Objectives include:

  • Map the existing creative landscape in Greater Shepparton and identify areas of strength and weakness.
  • Identify where opportunities lie for enabling innovation and creativity.
  • Grow new partnerships between Council and the creative sector.
  • Identify areas where Council can bring about change or where it can seek to influence or encourage creativity.
  • Set actions for the next five years
  • Establish an Advisory Group, consisting of council and community members, which will oversee the implementation of this strategy over the five year period.

The Committee for Greater Shepparton has long been a keen advocate for the concept of a creative city and Council is pleased to work with them to develop this strategy.

Read the Draft Strategy

  This consultation

Have your say

We now encourage residents to take a look at the draft document to ensure that it nurtures a community that encourages and celebrates creativity. All feedback is welcomed.

We particularly want to know the community’s thoughts on the plan, what they like, what they are most excited for and if they think there is anything missing from the draft strategy.

  Previous Consultation

The process

Our community engagement will include:


Our community engagement includes face-to-face public workshop sessions. Numbers are limited to ensure participants have the best opportunity to contribute their ideas.

If you would like to attend one of the two consultation sessions below, please register via the Riverlinks website or call the Riverlinks Box Office on 03 5832 9511.

Tuesday 30 March 2021 05:30 pm – 07:00 pm

Riverlinks Eastbank, Welsford St, Shepparton.

Wednesday 31 March 2021 10:00 am – 11:30 am

Riverlinks Eastbank, Welsford St, Shepparton.

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Greater Shepparton City Council

90 Welsford Street / Locked Bag 1000,
Shepparton VIC 3632, Australia