The creative city is a concept developed by Australian David Yencken in 1988 and has since become a global movement. Yencken writes that cities should be efficient and fair as well as concerned with the material well–being of their citizens. But more than that, they should be emotionally satisfying places that stimulate creativity among their inhabitants.

Creativity is seen as being vital to shaping a city’s future. A creative city has the resilience and imagination to adapt and thrive in an ever changing world. Creativity should apply to all areas of endeavour, not just to the arts and cultural sectors. Many businesses require creativity; florists, designers, media creators and architects to name just a few. Creativity also drives innovation in areas such as town planning, building development and engineering. All of this flows into making a city an attractive and rewarding place to live and work.

Goals and objectives of the Strategy

Our goal is to position Greater Shepparton as a city that encourages and celebrates creativity. Council realises that many aspects are beyond its direct control so the Creative City plan will identify areas where Council will be required to encourage, influence or facilitate change.

Objectives include:

  • Map the existing creative landscape in Greater Shepparton and identify areas of strength and weakness.
  • Identify where opportunities lie for enabling innovation and creativity.
  • Grow new partnerships between Council and the creative sector.
  • Identify areas where Council can bring about change or where it can seek to influence or encourage creativity.
  • Set actions for the next five years
  • Establish an Advisory Group, consisting of council and community members, which will oversee the implementation of this strategy over the five year period.

The Committee for Greater Shepparton has long been a keen advocate for the concept of a creative city and Council is pleased to work with them to develop this strategy.